Support for Campaign Promoting Logistics Careers Expands

The Generation Logistics campaign, now in its fourth year, continues to grow as it seeks to promote careers in the logistics sector to young people. The campaign, which began in 2022, aims to raise awareness and encourage youth participation in logistics occupations by 2026.

Stakeholder Support and Sponsorship

The campaign is backed by a diverse array of stakeholders, illustrating a broad commitment to increasing awareness of logistics careers. DHL Supply Chain has been announced as a key sponsor for the Generation Logistics campaign in 2026. The Association of Pallet Networks is also actively participating in the initiative, alongside the British Ports Association, Maersk, and the Ministry of Defence, all of whom have joined as sponsors. This varied support underscores the importance of the logistics sector and the need to attract a younger workforce.

Focus on Youth Engagement

A central focus of Generation Logistics is to engage young people and highlight the opportunities available within the logistics sector. As the campaign progresses, it aims to break stereotypes and showcase the diverse roles and career paths in logistics, from operational roles to managerial positions. By doing so, the initiative hopes to inspire a new generation to consider and pursue careers in this vital industry.

Awards and Recognition

As part of its efforts to foster early-career professionals, the campaign includes awards that celebrate outstanding achievements among young individuals in logistics. These awards not only recognize talent and dedication but also serve as an inspiration for others to enter the field. They highlight the potential for career growth and advancement within the logistics industry, further reinforcing the campaign's message.

Addressing Sector Challenges

Logistics leaders recently gathered in London to address the sector's challenges and explore solutions. This meeting involved discussions facilitated by the ALTA coalition, which has identified key areas for collaboration to drive progress. These conversations are crucial as the industry faces evolving demands and seeks innovative solutions to enhance efficiency and sustainability.

“The Generation Logistics campaign is a pivotal initiative aimed at reshaping perceptions and encouraging youth to explore the promising opportunities in logistics.”

With the goal of increased awareness by 2026, Generation Logistics continues to build momentum, drawing support from various sectors and highlighting the critical role logistics plays in the global economy. As the campaign moves forward, it remains focused on its mission to inspire the next generation of logistics professionals.