Support for Campaign Promoting Careers in Logistics Grows

The Generation Logistics campaign, dedicated to promoting careers in logistics among young people, continues to gain momentum as it enters its fourth year. This multi-year initiative has garnered significant backing from a wide range of stakeholders, aiming to boost awareness of logistics careers by 2026.

Campaign Expansion and Stakeholder Support

The Generation Logistics campaign has successfully expanded its reach and support base since its inception in 2022. With a focus on encouraging young individuals to consider careers in logistics, the campaign has seen a new wave of companies joining its cause. Notable companies such as Asda, Nestle, and DHL Supply Chain are among the key sponsors for the 2026 campaign year. Additionally, the Association of Pallet Networks, British Ports Association, and Maersk have also pledged their support, along with the Ministry of Defence.

Trade associations have played a crucial role in supporting Generation Logistics, highlighting the importance of cross-sector collaboration. These collaborations aim to tackle the challenges faced by the logistics sector and to ensure a well-informed future workforce.

Impact and Reach of the Campaign

Since its launch, the Generation Logistics campaign has achieved a remarkable 37% increase in awareness of logistics careers. The initiative has reached an audience of over 658 million people and accumulated more than 8.3 million social engagements, demonstrating its extensive influence and engagement capabilities.

The campaign's success is attributed to its strategic use of digital platforms and targeted outreach efforts, which have resonated with young audiences. As the campaign progresses, it continues to build on this momentum, striving to make logistics a more visible and attractive career option for the next generation.

Looking Ahead to 2026

As Generation Logistics looks toward 2026, the campaign's goals remain centered on increasing awareness and understanding of logistics careers among young people. The upcoming campaign year aims to amplify these efforts, with a particular emphasis on broadening its reach and impact.

The campaign's organizers are committed to celebrating the achievements of early-career professionals in logistics, showcasing their contributions to the sector. These efforts are designed to inspire and motivate young individuals to pursue similar paths, further strengthening the talent pipeline in the logistics industry.

Addressing Sector Challenges

Logistics leaders have been actively addressing the challenges facing the sector, with discussions held in London to identify areas for progress. The ALTA coalition has been instrumental in pinpointing collaboration opportunities that can drive advancement within the industry.

By bringing together diverse stakeholders and fostering dialogue around key issues, Generation Logistics aims to create a more cohesive and resilient logistics sector. This collaborative approach is essential to overcoming obstacles and ensuring the long-term sustainability of logistics careers.

As Generation Logistics continues to build on its achievements, the campaign remains focused on its mission to promote logistics as a viable and rewarding career choice for young people. With strong support from industry leaders and organizations, the campaign is well-positioned to achieve its goals by 2026, paving the way for a new generation of logistics professionals.