Collaboration in Sustainable Logistics Expands

An event focusing on sustainable logistics and supply chain sustainability was held in Madrid from October 1 to 2, 2025. It brought together 30 senior executives from various industries to discuss the pressing issues and potential solutions in the field.

Focus on Supply Chain Sustainability

The primary focus of the Madrid event was on enhancing sustainability within supply chains. Participants emphasized the importance of supplier training and data transparency to achieve sustainability goals. Training suppliers helps ensure that all parties involved in the supply chain are aligned with sustainability objectives, while data transparency allows for more accurate tracking and reporting of environmental impacts.

Addressing Scope 3 Emissions

One of the significant challenges identified during the event was tracking Scope 3 emissions, which are indirect emissions that occur in a company's value chain. These emissions are often the most difficult to quantify and manage, yet they represent a substantial portion of a company's carbon footprint. The event highlighted the need for collaboration across multiple industries to address these challenges effectively.

Digital Tools and Industry Collaboration

Participants at the event discussed the role of digital tools in enhancing supplier engagement. Such tools can streamline communication and data sharing, making it easier to implement sustainable practices across the supply chain. An example of industry collaboration in sustainability is the partnership between LoopMe and Google Cloud. This collaboration aims to leverage digital solutions to improve supply chain sustainability.

LoopMe's Sustainable Initiatives

LoopMe has been at the forefront of sustainability efforts, becoming a carbon-neutral advertiser in 2023. The company has undertaken several initiatives to reduce its environmental impact, including efforts to reduce electricity consumption and the establishment of environmentally-geared human resources policies. Additionally, LoopMe has invested in high-quality carbon removal projects, further contributing to its sustainability objectives.

For the past two years, LoopMe has been delivering media using renewable power, showcasing its commitment to reducing its carbon footprint. These efforts are part of a broader trend in the industry to adopt more sustainable business practices and reduce environmental impacts.

Collaboration and innovation continue to drive progress in sustainable logistics, as evidenced by the recent event in Madrid and the ongoing efforts of companies like LoopMe to reduce their carbon footprint.